Google Ads Insights Page, Pros & Cons
It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform…
5 ways to get more Facebook visitors at Lower Costs
Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising.…
How to maximize performance by improving Google Ads Quality Score
Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What…
The phasing out of Broad Match Modified (BMM) keywords
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and…