4 ways to target with Google Ads Custom Audiences
Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what…
15 ways to audit a Google Ads account post-COVID
I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a…
Advanced audience targeting in Google Ads
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely…
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
What is cannibalization in marketing? This term refers to a situation in paid search campaigns or organic promotion when your assets (web pages or ad…