How To Successfully Market To Diverse Audiences
Marketers and business owners know just how hard it is to acquire and maintain a solid customer base. It’s even harder when you’re trying to…
How to optimize a remarketing campaign that delivers
Remarketing in Google Ads consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google…
7 psychology tricks to influence a buyer’s decisions making process
The brain. It is the control center for every process in your body, every feeling you have, every movement. It's fascinating to think about how…
Google makes Responsive Search Ads (RSA) the default type for Google Ads
Responsive Text Ads will now be the default ad type created in Google Ads. Advertisers can still create new Expanded Text Ads and edit existing…
Google Ads Insights Page, Pros & Cons
It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform…
5 ways to get more Facebook visitors at Lower Costs
Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising.…
How to maximize performance by improving Google Ads Quality Score
Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What…
The phasing out of Broad Match Modified (BMM) keywords
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and…
How to find keywords for your paid advertising
The revenue you earn from advertising doesn’t come from your products or services. Of course, that doesn’t mean your product is not essential. However, the…
Tools to analyze your PPC competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to…