4 ways to target with Google Ads Custom Audiences
Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what…
15 ways to audit a Google Ads account post-COVID
I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a…
Advanced audience targeting in Google Ads
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely…
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
What is cannibalization in marketing? This term refers to a situation in paid search campaigns or organic promotion when your assets (web pages or ad…
Google Ads rolls out monthly spend limits: What you should know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well…
Google’s new ‘discovery’ ads
What are Google Discovery Ads? Discovery ads combine compelling visuals with robust audience targeting features to create a new ad experience that generates demand, instead…
6 Google Adsense alternatives to generate more money online
Google AdSense is no doubt the most powerful and surest way to earn money online. It offers a publishing program that lets advertisers place ads…
8 common Google Ads Conversion Tracking errors & how to fix them
Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page.…
4 Ways to Combine Audiences Across Facebook & Google Ads
Learn how to transfer your top performing Facebook Ads audiences to Google AdWords as RLSAs, and four simple tactics to refine your targeting and maximize return…
The beginner’s guide to setting up a google ads account
Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide…