What’s a good click-through rate (CTR) for Google Ads
What is a Good Click-through Rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better,…
Ultimate guide to paid search acronyms & terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume…
What is the gclid parameter
Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in…
Google Ads trademark policies
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other…
What are Dynamic Search Ads (DSAs)
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to…
Using LinkedIn audiences to boost your PPC performance
As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach…
What is URL tracking & why you should use it
What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking…
10 alternatives to Google & Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need…
How to perform a quick Google ads audit
Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how…
How to find Ads on Facebook and Instagram
The simple act of finding ads on Facebook and Instagram isn’t terribly difficult. It is just knowing where to look and which menus to use…