4 ways to target with Google Ads Custom Audiences
Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what…
15 ways to audit a Google Ads account post-COVID
I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a…
Google Ads rolls out monthly spend limits: What you should know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well…
8 common Google Ads Conversion Tracking errors & how to fix them
Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page.…
Google makes Responsive Search Ads (RSA) the default type for Google Ads
Responsive Text Ads will now be the default ad type created in Google Ads. Advertisers can still create new Expanded Text Ads and edit existing…
Google Ads Insights Page, Pros & Cons
It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform…
Using LinkedIn audiences to boost your PPC performance
As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach…
What is URL tracking & why you should use it
What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking…
10 alternatives to Google & Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need…