How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
What is cannibalization in marketing? This term refers to a situation in paid search campaigns or organic promotion when your assets (web pages or ad…
How to find keywords for your paid advertising
The revenue you earn from advertising doesn’t come from your products or services. Of course, that doesn’t mean your product is not essential. However, the…
Tools to analyze your PPC competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to…