Wasted spend
- mediumPaste search terms below to find spend with nothing to show for it.
Free Google Ads tools · No account access
Find where your Google Ads money goes. In under a minute.
Type in a few numbers from your account, paste your search terms if you have them, and get eight checks straight away. Nothing is stored and nobody needs access to your account.
1. Your account numbers
Last 30 days works best. Google Ads → Campaigns → totals row.
2. Search terms (optional)
One per line: term, spend, clicks, conversions. You can paste straight from a spreadsheet.
3. Campaigns (optional)
One per line: campaign, spend, clicks, conversions.
Search terms
- mediumYour biggest spending terms and how they convert will show here.
Negative keywords
- mediumTerms with no conversions that spent past your target CPA, or got 10+ clicks, appear here.
Account structure
- mediumPaste campaign rows to check how budget is split.
Conversion tracking
- mediumAdd clicks to check tracking.
Performance Max
- mediumAdd Performance Max spend and conversions to compare it with the rest of the account.
CPA vs target
- mediumAdd spend and conversions to see CPA.
Click quality
- mediumAdd clicks and impressions to check CTR and CPC.
Plan before you spend
Five more tools for the questions nobody answers for free.
Budget split advisor
Where should my monthly budget go?
- Search · 80% · £1,200
Catches people already looking for what you sell. Highest intent, easiest to control.
- Meta · 20% · £300
Builds demand and retargets visitors who did not enquire.
Auction price checker
What will a click cost before I spend a penny?
£1.50–£5.00
Likely cost per click
~308
Clicks a month
9–25
Enquiries a month
Typical UK ranges, not live auction data. Enquiries assume 3% to 8% of clicks convert.
Seasonality planner
When should I spend more? A month by month budget calendar for your industry.
£1,248Jan
£1,426Feb
£1,782Mar
£1,782Apr
£1,782May
£1,604Jun
£1,426Jul
£1,426Aug
£1,604Sep
£1,604Oct
£1,426Nov
£891Dec
Green months: push harder. Grey months: trim back and save for peaks. Based on typical UK search demand; your own data always wins.
Ad copy grader
Score a headline and description on what moves CTR.
10
out of 100
- ✗Headline is 0/30 characters
- ✗Description is 0/90 characters
- ✗Add your main keyword to check relevance
- ✗Uses a number, price or proof point
- ✗Has a clear call to action
- ✗Gives a reason to choose you
- ✓No shouting (all caps or !!)
Competitor spy-lite
Is a competitor running ads, and on which platforms?
Want me to fix what this found?
These checks catch the obvious leaks. A full account audit goes into bidding, match types, creative, landing pages and how conversions are really counted.
Request a free account audit