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John Iliopoulos, founder of PPC Supreme

Based

Leeds, working globally

LinkedIn

Founder of PPC Supreme

John Iliopoulos

PPC and growth marketing expert

I turn paid media data into commercial growth. With over 10 years of experience across in house leadership and senior agency roles, I combine hands on campaign work, customer insight and measurement to make clearer decisions about where the next pound should go.

10+

Years of experience

£1m

Annual acquisition

3

Brands led

Professional history

2020 to present

The Property Buying Company

Paid Search and Marketing Manager

I lead multi channel acquisition across three brands and around £1m in annual investment. The work connects paid media, customer behaviour and sales outcomes so investment follows commercial value rather than surface level platform numbers.

38% lower CPL25% more leads15% stronger lead to customer conversion

2016 to 2020

YorkTest Intolerance and Allergy Testing

Digital Marketing Manager

I led B2B and B2C acquisition across paid media, SEO, CRO and customer lifecycle activity. Audience insight, structured experimentation and a successful expansion into US markets helped create more efficient, sustainable growth.

57% lower CPA15% revenue growth year on year20% organic traffic growth

2014 to 2016

Pharmacy2U

Digital Marketing Manager

I built and optimised paid search, paid social, SEO, display and customer journey programmes around measurable growth, using customer segmentation and performance reporting to improve acquisition decisions.

Multi channel acquisitionCustomer segmentationPerformance reporting

Earlier agency career

Branded3, now connective3

Senior Tech Lead

At one of the UK’s best known search agencies, I combined technical depth with strategy and senior client delivery across complex, high visibility briefs.

Technical searchSenior client deliveryAgency leadership

Earlier agency career

Stickyeyes

Senior technical agency experience

I worked across large scale search programmes where rigorous analysis, clear communication and dependable delivery all mattered. That agency foundation still shapes how I approach difficult accounts today.

Large scale searchTechnical analysisStrategic delivery

Recommendations

What people say about working with me.

“John is a high performing paid search specialist and an experienced marketeer. It has been a pleasure having him work for me as he is a true professional and a good human being.”
Jonathan Christie, recommendation for John Iliopoulos

Jonathan Christie

Founder and business leader

“John has been a fantastic member of the marketing team. He has managed the paid channels excellently, massively reduced CPL, diversified risk and improved on page CRO.”
Mathew McCorry, recommendation for John Iliopoulos

Mathew McCorry

Marketing Director

“From the moment John joined, we knew we had made the right choice. He transformed the campaigns, reduced our average cost, increased lead volumes and played an integral part in the overall marketing strategy.”
David Slater, recommendation for John Iliopoulos

David Slater

Chief Financial Officer

“John is passionate about what he does, full of knowledge and always happy to help. He goes above and beyond, and his hard work shows through in the great results he gets.”
Millie Archer, recommendation for John Iliopoulos

Millie Archer

SEO and PPC specialist

“John has an exceptional understanding of the search landscape and can complete both technical and strategic work. A true professional and a pleasure to work with.”
Tim Grice, recommendation for John Iliopoulos

Tim Grice

Agency leader

“John is incredibly hard working and conscientious with excellent technical abilities. He is willing to pour his heart and soul into his work to help his clients.”
Stephen Kenwright, recommendation for John Iliopoulos

Stephen Kenwright

Agency founder and adviser

Work with John

Bring me the difficult account.

I will look at what is really happening and give you a clear route forward.

Start with a free audit