Services · John Iliopoulos

PPC services built around what actually earns money.

For owner run businesses, growing brands and established teams. Four core programmes and specialist services, all focused on qualified leads, sales and real customers.

Start a conversation Free PPC audit

Google AdsMicrosoft AdsPerformance MaxDemand GenMetaInstagramLinkedInYouTubeTikTokChatGPT AdsGA4GTMCRM PlatformsLooker StudioGoogle AdsMicrosoft AdsPerformance MaxDemand GenMetaInstagramLinkedInYouTubeTikTokChatGPT AdsGA4GTMCRM PlatformsLooker Studio

Who this is for

The right scope depends on the opportunity, not a company label. I work with smaller businesses finding their feet and teams ready to scale what already works.

Ecommerce

Shopping, Performance Max and paid social tuned to ROAS and real margin.

Lead generation

Optimised towards qualified leads and sales, not the cheapest form fill.

B2B

Long sales cycles connected back to CRM pipeline and opportunities.

Local businesses

Local paid search and social that fills diaries, phones and shop floors.

A focused starting point

Smaller budget? Start with a sharper plan.

PPC for small businesses should begin with the channel, area and offer most likely to bring in customers. It is a focused path into the same hands on expertise, not a cut down service or a different promise.

PPC for small businesses

Paid Search

Google Ads · Microsoft Ads · Search · Performance Max · Demand Gen

I don't optimise towards the cheapest conversion. A low CPL means very little if the leads don't turn into genuine opportunities or customers.

My approach looks at what happens before and after the click. That means understanding search intent, CPC, impression share and conversion rate, but also looking deeper into lead quality, qualified CPL, opportunity rate, sales and the actual cost of acquiring a customer.

From campaign strategy and restructuring to Search, Smart Bidding, tCPA and tROAS, RSA testing, Performance Max, Demand Gen, budget allocation, Auction Insights and day/hour performance, every decision should have a commercial reason behind it.

Where the data is available, I connect advertising performance with CRM and offline conversion data so we're optimising towards the outcomes that actually matter.

What's included

Account restructure and campaign strategy
Smart Bidding, tCPA and tROAS management
RSA and asset testing programme
Performance Max and Demand Gen
CRM and offline conversion feedback loop

Investment

Services start from £495/month

Start with a free audit

Paid Social

Meta · Instagram · LinkedIn · YouTube

I approach paid social as performance media, not simply a way to generate more clicks, impressions or cheap leads.

If lead volume doubles but quality collapses, nothing has really improved. The same applies if Ads Manager reports a great CPA but those leads aren't being contacted, qualified or converted into customers.

Campaigns are structured around the wider commercial objective, combining audience strategy, prospecting, remarketing, creative and offer testing with proper conversion measurement.

Where possible, performance is connected back to CRM outcomes so we can understand which campaigns, audiences and creative are producing genuine business rather than just platform conversions.

What's included

Audience and funnel strategy
Prospecting and remarketing structure
Creative and offer testing
Conversion API and pixel measurement
CRM outcome reporting by campaign

Investment

Services start from £395/month

Start with a free audit

AI Paid Media

ChatGPT Ads · AI Search Advertising · Emerging Paid Channels

AI advertising is moving quickly, but being early isn't automatically the same as being profitable.

I won't recommend moving budget into a new advertising platform simply because it's fashionable. New channels should earn their place in the media mix in exactly the same way established channels do.

I test emerging AI advertising in a controlled way, measure the quality of the traffic and customers it creates, and scale when the numbers justify it. This can include ChatGPT Ads, emerging AI Search advertising, AI assisted creative and testing, AI Search visibility analysis and early adopter campaign testing.

The opportunity is exciting, but the measurement still needs to stand up commercially.

What's included

ChatGPT Ads test planning and launch
AI Search visibility analysis
AI assisted creative testing
Controlled budgets with clear exit rules
Traffic and customer quality reporting

Investment

Services start from £395/month

Start with a free audit

Measurement & Growth

GA4 · GTM · CRM & Offline Conversions · Attribution · CRO · PPC Audits

Good advertising decisions depend on good measurement.

Clicks are easy to report. Leads aren't necessarily customers. I look beyond platform conversions to understand what your advertising is actually producing, from search terms, CPC, conversion rate and impression share through to qualified leads, opportunities, sales and the real cost of acquisition.

Depending on your setup and budget, this can include conversion tracking audits, GA4 and GTM, offline conversion imports, CRM outcome tracking, qualified CPL reporting, funnel analysis, attribution, landing page and CRO recommendations, Looker Studio reporting and advanced PPC analysis.

The objective isn't more reporting. It's having better information to make better decisions about where the next pound of advertising budget should go.

What's included

Conversion tracking audit
GA4 and GTM setup or repair
Offline conversion imports
Qualified CPL and funnel reporting
Landing page and CRO recommendations

Investment

Standalone services from £295

Start with a free audit

Specialist services

Not every business needs ongoing management.

These services can be commissioned individually, or used before moving into a longer term PPC or growth programme.

From £395

Advanced PPC Account Audit

A detailed review of your existing account covering campaign structure, bidding strategy, budgets, search terms, impression share, conversion tracking, wasted spend and opportunities for growth. You receive clear findings and a prioritised action plan rather than a long automated audit full of generic recommendations.

Enquire about this

From £450

Google Ads Build / Rebuild

A complete Google Ads campaign build or restructuring of an existing account. This can include campaign architecture, keyword strategy, negative keywords, RSAs and assets, bidding strategy, budgets, conversion configuration and the foundations needed to measure performance properly from launch.

Enquire about this

From £295

Advanced Tracking Setup

Set up or repair the measurement behind your advertising. This can include GA4, Google Tag Manager, advertising conversion tracking, event architecture and validation to make sure the platforms are receiving the right signals before campaign decisions are made from them.

Enquire about this

From £450

CRM & Offline Conversion Setup

Connect what happens after the lead back into your advertising measurement. Where your CRM and advertising platforms support it, this can include lead stage mapping, qualified lead and sales outcomes, offline conversion imports and the foundations required to move optimisation beyond the initial form submission.

Enquire about this

From £395

AI Paid Media Pilot

A controlled test of ChatGPT Ads or another emerging AI advertising opportunity without committing significant budget before we know what it can actually produce. The pilot includes campaign planning, measurement strategy, testing and post campaign analysis focused on traffic quality, conversions and downstream commercial outcomes.

Enquire about this

£250

PPC Growth Review

A focused 90 minute review of your PPC performance, commercial objectives and current challenges. We'll look beyond the obvious platform metrics to identify where performance may be constrained, where budget could be working harder and what I would prioritise next. You'll leave with clear recommendations rather than another sales pitch.

Enquire about this

A note on the growth review: if you move into ongoing management afterwards, I'll credit the £250 against your first month's management fee.

Questions

Before we talk.

The things people usually ask me first. Anything else, just drop me a line.

How much does a PPC consultant cost in the UK?

Ongoing management with me starts from £395 a month for paid social or AI paid media and £495 a month for paid search. One off work like an audit or tracking setup starts from £295. Final pricing depends on spend, channels and complexity, and I will always quote it upfront.

Do you lock clients into long contracts?

No. I would rather keep you because the numbers are working than because a contract says so. We agree the scope and notice period upfront before anything starts.

Who do you usually work with?

From owner run local businesses and early stage teams to growing ecommerce brands and established B2B companies. The common thread is wanting advertising judged on real commercial outcomes, not platform vanity metrics.

Is my ad spend included in the fee?

No. Your ad spend is paid directly to Google, Meta or whichever platform we use. My fee covers strategy, management, testing and reporting.

How do we get started?

Usually with the free audit or the £250 growth review. I look at your accounts and tracking, tell you honestly what I would prioritise, and if we move into ongoing management the growth review fee is credited against your first month.

Do you work with businesses outside the UK?

Yes. I am UK based, but the platforms are global, so I can manage campaigns in other markets as long as we can communicate and measure properly.

Let's build your next growth curve.

Taking on two new partnerships this quarter.

Start a conversation 07541 858910