ChatGPT Ads expands to 26 more countries as OpenAI reports over 100,000 advertisers

Over 100,000 advertisers makes ChatGPT Ads worth paying attention to, but the number I'd really like to see is how many came back to spend again. OpenAI says they have run campaigns since launch. That is a meaningful adoption figure, not a retention figure or evidence of a better CPA.

The expansion is useful because more businesses can now consider the channel. OpenAI's pitch about reaching people while they explore, compare and decide sounds commercially promising. But how close are those conversations to an actual purchase? Someone exploring their options could become a valuable customer, or need considerably more time before buying. There is potential here, but conversational interest alone is not enough to promise stronger CVR.

For an eligible business, I'd start with a market where the offer and landing page already sell well, rather than combine a new advertising platform with an unfamiliar country. That gives the test fewer moving parts. I'd follow the traffic and results through analytics tools or advanced CRM reporting, allowing for conversion lag. More enquiries would be encouraging, but if they never become quality leads and sales, what has the extra spend actually bought?

With budgets and sales targets already under pressure, getting onto the next platform early is not enough of a reason to fund it. ChatGPT Ads is worth considering for a controlled test. Any extra budget still needs to earn its place through results.