What are Discord rewarded video ads and its new Ads Manager for mobile advertisers?

Rewarded video can make sense when people understand the exchange and choose to watch. I can see the appeal for mobile advertisers. But choosing to watch for a reward is not the same as showing purchase intent, and I would not let a strong completion rate do the job of a conversion report. Discord might offer useful additional reach. Whether that reach deserves budget is a separate question.

The Ads Manager announcement could matter just as much as the format. Easier campaign access makes a channel more testable, but I cannot tell from this excerpt what advertisers can actually control or measure. Before putting spend behind Discord rewarded video ads, I would want to see the available conversion events, attribution windows, audience exclusions and reporting. Those are questions to verify, not capabilities I am assuming exist. The source fetch failed, so this is a product announcement to investigate rather than a buying recommendation.

With a constrained budget, the test needs to earn its place against the next best use of that money. For an app campaign, I would follow installs through to meaningful activity and purchases after allowing for conversion lag. For lead generation, if supported, I would follow cost per lead through to qualified CPL in the CRM. A higher initial CPA would not automatically put me off if customer quality justified it. Plenty of rewarded views with little movement further down the funnel would. My next move would be to confirm measurement access, then run a capped test with a clear commercial threshold before shifting budget from a channel already producing useful conversions.