You do not need an agency sized plan to make paid ads work. You need a clear starting point, honest measurement and someone who knows when to scale and when to stop spending.
Choose the channel and intent most likely to bring in customers.
Start with a sensible scope instead of spreading spend thinly.
Track enquiries, booked work or sales, not just clicks.
Expand only once the numbers give us a reason to.
This is a focused way into the same hands on services I offer growing and established teams. The scope depends on your goals, budget and channel, not the size of your business alone.
Target the searches and areas you actually serve. Make sure calls and enquiries can be traced back to the campaigns that generated them.
Start with the products and margins that can support paid traffic. Judge results against actual sales, not a flattering platform report.
Paid search management starts from £495 a month; paid social starts from £395 a month. Ad spend is separate and paid to the platform. I will recommend a scope only after looking at your situation, so there is no made up starter price.
The honest answers before you commit a pound of budget.
It can, if there is enough demand for what you sell and a way to measure enquiries or sales. A smaller budget makes focus more important: I would start with the channel, location and search intent most likely to produce customers, then expand only when the results support it.
There is no useful universal minimum. It depends on your location, what a click costs, how often visitors become customers and what a customer is worth. Before suggesting a budget, I look at the likely demand and whether there is room for both ad spend and management costs.
Google Ads often makes sense when people are actively searching for your service. Meta can be stronger when the offer needs to be seen and considered, or when good creative is available. The right starting point depends on how your customers buy, not on which platform is fashionable.
Yes. For many smaller businesses, one well measured channel is more useful than spreading a limited budget thinly across several. We can review other channels once the first one shows it can bring in worthwhile business.
Start with a free review of your account. If you would rather talk first, email me directly.