CRM automation
How CRM automation connected customer data with acquisition
Integrating the CRM with marketing activity and automated customer journeys.
Automated
By CRM data
The challenge
Customer data and marketing lived apart.
The CRM held rich customer information, but campaigns could not use it.
What mattered most
The strategy
Let customer data drive marketing.
I integrated the CRM with analytics and campaigns.
- 01Integrated the CRM with marketing activity.
- 02Connected analytics, customer and campaign information.
- 03Built automated customer journeys.
- 04Fed CRM data into acquisition across channels.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Lifecycle work
Less manual effort
Change against the starting position. Reductions shown in green are improvements.
The outcome
Smarter journeys with less manual effort.
CRM data now feeds acquisition across multiple channels and manual lifecycle activity fell 8%.
Capabilities demonstrated
More case studies
View allAI, CRM & Automation
How I turned CRM data into paid media audiences
CRM Segments built
Data & Customer Intelligence
How I spotted the most valuable leads before sales even picked up the phone
+22% Pattern conversion
Data & Customer Intelligence
How I found a lead segment converting at almost double the baseline
2,926 Leads analysed
A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
Ready for similar results?
Find out what your paid media is really producing.
Start with a free audit and I will look beyond surface metrics to the growth opportunities that matter commercially.