CRM marketing intelligence
How I connected acquisition to sales across more than 4,000 leads
Advanced CRM reporting linking source, campaign and lead quality to qualified offers and signed contracts.
In recent reporting
Across all leads
Through to contract
The challenge
Marketing and sales were looking at different numbers.
Paid media reported leads. Sales reported deals. There was no single place showing which campaign created which customer.
Without that link, acquisition decisions were being made with half the picture.
What mattered most
The strategy
One view from click to contract.
I built CRM reporting that tied every stage of the journey back to its source.
- 01Built advanced CRM reporting across the full lead journey.
- 02Connected source, campaign, lead quality, qualified offer and contract outcomes.
- 03Used that intelligence to shape acquisition and budget decisions.
- 04Made the reports simple enough for sales and leadership to use daily.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Lead journey
Visibility at every stage
The outcome
Marketing and sales finally shared one source of truth.
More than 4,000 leads are monitored through to outcome, with an overall qualified offer rate of 19% and every campaign tracked to contract.
Acquisition decisions are now made on commercial evidence rather than platform reported conversions.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
Ready for similar results?
Find out what your paid media is really producing.
Start with a free audit and I will look beyond surface metrics to the growth opportunities that matter commercially.