Ad scheduling
How I bought demand at the hours it actually converts
Analysing campaign performance by hour and weekday to build campaign specific schedules and bid control.
Hour by weekday
Bid support where it pays
Weak periods controlled
The challenge
Budget was spent evenly across hours that performed very differently.
Some hours consistently produced strong leads while others drained budget. Campaigns were not set up to tell the difference.
What mattered most
The strategy
Spend when buyers are ready.
I built schedules specific to each campaign rather than one rule for all.
- 01Analysed campaign performance by hour and weekday.
- 02Identified consistently strong and weak periods.
- 03Built campaign specific scheduling and bid adjustments.
- 04Reviewed schedules as seasonality shifted.
The outcome
Budget concentrated on the moments that convert.
Across eight campaigns the strongest hours were isolated and inefficient periods reduced through scheduling and bid control.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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