Ecommerce recovery
How I won back abandoned baskets and grew recovered sales 15%
Analysing landing pages, checkout and journeys, then building automated basket recovery.
Year on year
Always on
The challenge
Paid traffic was reaching checkout and leaving.
Every abandoned basket was a customer already paid for. Too many were walking away.
What mattered most
The strategy
Fix the leaks, then bring people back.
UX testing and automated journeys worked together.
- 01Analysed landing pages, checkout and customer journeys.
- 02Tested UX and messaging improvements.
- 03Built automated basket recovery journeys.
- 04Measured recovered revenue year on year.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Basket recovery
Year on year
Change against the starting position. Reductions shown in green are improvements.
The outcome
Revenue recovered from customers already won.
Basket abandonment recovery conversions grew 15% year on year.
Capabilities demonstrated
More case studies
View all
A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
Ready for similar results?
Find out what your paid media is really producing.
Start with a free audit and I will look beyond surface metrics to the growth opportunities that matter commercially.