Meta community targeting
How I found investors where they already spend time online
Mapping investor personas to relevant communities and interests on Facebook to improve audience quality.
Stronger engagement
Cheaper clicks
Better fit investors
The challenge
Generic interest targeting was too broad.
Property investors gather in specific communities and follow specific interests. Broad targeting missed those signals.
What mattered most
The strategy
Meet investors in their own spaces.
I mapped each persona to the communities they already engage with.
- 01Mapped investor personas against relevant communities and interests.
- 02Built targeted campaigns around those signals.
- 03Compared community and audience quality side by side.
- 04Scaled the communities producing qualified investors.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Community performance
More relevant, more efficient
Change against the starting position. Reductions shown in green are improvements.
The outcome
More relevant reach at a lower cost.
CTR rose 12%, CPC fell 8% and qualified acquisition improved by 7%.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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