Automated reporting
How I cut monthly reporting from 6 hours to 40 minutes
Automating campaign and CRM data ingestion into live dashboards with automatic alerts for unusual movements.
Reporting cycle time
On the monthly cycle
Live, in one place
The challenge
Reports were out of date the moment they were finished.
Monthly reporting took around six hours of copying, pasting and checking across three brands.
By the time issues showed up in a report, budget had already been wasted.
What mattered most
The strategy
From manual reports to continuous monitoring.
I replaced manual reports with live dashboards that watch the numbers for you.
- 01Automated ingestion of campaign and CRM data.
- 02Built live performance dashboards across all three brands.
- 03Created automatic identification of unusual movements and opportunities.
- 04Retired multiple manual reporting processes.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Monthly reporting time
Hours became minutes
The outcome
Always on visibility across every brand.
The reporting cycle dropped from six hours a month to 40 minutes, with multiple manual processes automated.
Live monitoring across three brands means problems and opportunities are spotted in hours, not weeks.
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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