AI powered marketing intelligence
How I built AI marketing analysis that cut manual reporting by 26%
Integrating three AI platforms with CRM and paid media data to interpret large performance datasets automatically.
Workload reduced
Integrated into the workflow
Across annual acquisition
The challenge
There was more data than anyone had time to read.
Paid media and CRM data across a full year of acquisition was too large to interpret by hand every week.
Valuable signals were being missed simply because analysis took too long.
What mattered most
The strategy
Let AI do the reading, keep humans on the decisions.
I built AI powered tools that connected the data and surfaced what needed attention.
- 01Built AI powered marketing analysis tools around the existing data.
- 02Connected CRM and paid media information into a shared dataset.
- 03Automated interpretation of large performance datasets.
- 04Integrated three advanced AI platforms into the daily workflow.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Manual reporting
Time freed for strategy
Indexed to 100 because raw hours were not supplied.
The outcome
Faster insight, more time for thinking.
Manual reporting workload fell by 26%, with AI interpreting a full year of acquisition activity.
The time saved went back into strategy, testing and the conversations that move numbers.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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