Integrated acquisition
How joined up paid, organic and CRM grew revenue 15% year on year
Managing Google, Microsoft, paid social, Shopping, Display, SEO, CRO and CRM as one connected growth system.
Year on year growth
Managed together
Two markets, one plan
The challenge
Channels were working in silos.
Paid, organic and CRM each had their own goals. Customers moved between them, but the strategy did not.
What mattered most
The strategy
One plan, every channel.
I connected channels around how customers actually behaved.
- 01Managed Google, Microsoft, paid social, Shopping, Display, SEO, CRO and CRM.
- 02Connected channels around customer behaviour.
- 03Balanced immediate acquisition with longer term growth.
- 04Served both business and consumer audiences.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Revenue
Growth year on year
Change against the starting position. Reductions shown in green are improvements.
The outcome
Connected channels, compounding growth.
Revenue grew 15% year on year across business and consumer audiences.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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