International acquisition
How localised campaigns lifted international conversion 8%
Adapting acquisition strategy to each market using local audience intelligence.
International markets
Localised
The challenge
One campaign does not fit every country.
Markets differed in language, search behaviour and buying habits.
What mattered most
The strategy
Adapt growth to each market.
I localised strategy using market and audience intelligence.
- 01Developed localised acquisition strategies.
- 02Used market and audience intelligence.
- 03Adapted campaigns by territory.
- 04Compared performance market by market.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
International
Conversion uplift
Change against the starting position. Reductions shown in green are improvements.
The outcome
Stronger performance across borders.
International conversion improved 8% across multiple markets.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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