Social SEO and digital PR
How social SEO and digital PR grew organic traffic 20%
Combining technical foundations, demand led content and authority building PR.
Year on year
Technical, content, PR
The challenge
Paid was doing all the heavy lifting.
Relying on paid alone made growth expensive. Organic needed to carry more weight.
What mattered most
The strategy
Build demand that compounds.
Technical SEO, content and PR were treated as one engine.
- 01Improved technical foundations.
- 02Developed demand led content.
- 03Combined social SEO with authority building digital PR.
- 04Measured organic growth year on year.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Organic traffic
Year on year
Change against the starting position. Reductions shown in green are improvements.
The outcome
More free traffic, less reliance on paid.
Organic traffic grew 20% year on year.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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