Partner management
How I kept strategy in house while managing specialist agencies
Setting commercial briefs and validating agency recommendations against CRM outcomes.
Managed
Agencies and tech
The challenge
Agencies were setting the agenda.
Recommendations were accepted without being checked against real business results.
What mattered most
The strategy
Strategy stays in house.
Partners executed against clear commercial briefs.
- 01Managed specialist agencies and technology partners.
- 02Set commercial briefs and expectations.
- 03Challenged recommendations against internal performance data.
- 04Validated agency claims against CRM outcomes.
The outcome
Partners accountable to real results.
Every agency recommendation was independently validated against CRM outcomes across a £1.2m acquisition environment.
Capabilities demonstrated
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How I delivered growth across marketing, sales and technology
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36% Lower CPL
Growth & Acquisition
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£1m Annual investment
A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
Ready for similar results?
Find out what your paid media is really producing.
Start with a free audit and I will look beyond surface metrics to the growth opportunities that matter commercially.