Cross functional delivery
How I delivered growth across marketing, sales and technology
Leading initiatives across sales, development, creative, PR and leadership.
Cross functional
Sales to leadership
The challenge
Growth problems rarely sit inside one team.
Commercial opportunities needed sales, development, creative and PR to move together.
What mattered most
The strategy
Turn problems into deliverable projects.
I translated commercial goals into clear projects with owners.
- 01Led initiatives across sales, development, creative, PR and leadership.
- 02Converted commercial problems into deliverable projects.
- 03Coordinated internal and external specialists.
- 04Kept every project tied to a measurable outcome.
The outcome
Faster delivery, aligned teams.
Multiple cross functional growth programmes were delivered with clearer ownership and quicker decisions.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
Ready for similar results?
Find out what your paid media is really producing.
Start with a free audit and I will look beyond surface metrics to the growth opportunities that matter commercially.