Repeatable growth
How I turned winning tests into a repeatable growth system
Standardising measurement and applying proven approaches across campaigns and brands.
~£58 to £37
Wider programme
The challenge
Good tests stayed one off wins.
Successful experiments were rarely rolled out beyond the campaign where they started.
What mattered most
The strategy
Build systems, not one off wins.
I standardised how tests were measured and scaled.
- 01Turned successful tests into repeatable frameworks.
- 02Standardised measurement and optimisation.
- 03Applied proven approaches across campaigns and brands.
- 04Tracked impact at programme level.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
CPL
Programme wide efficiency
The outcome
Wins that keep compounding.
Across the wider optimisation programme CPL moved from about £58 to £37 alongside 21% lead growth.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
Ready for similar results?
Find out what your paid media is really producing.
Start with a free audit and I will look beyond surface metrics to the growth opportunities that matter commercially.