Influencer partnerships
How influencer partnerships grew engagement 34%
Integrating influencers, social, PR and content with commercial objectives.
Partnership content
To the site
The challenge
Performance media alone had limited reach.
Growing awareness needed trusted voices beyond paid ads.
What mattered most
The strategy
Partnerships with a commercial goal.
Every collaboration was tied back to measurable outcomes.
- 01Managed influencer relationships and brand collaborations.
- 02Integrated social, PR and content.
- 03Connected campaigns with commercial objectives.
- 04Tracked referral traffic to the site.
The evidence
The numbers behind the result.
Graphs use the exact figures from the engagement. Where raw totals were not available, values are indexed to a starting point of 100.
Partnership impact
Reach that converts to visits
Change against the starting position. Reductions shown in green are improvements.
The outcome
Brand reach with measurable return.
Engagement grew 34% and referral traffic rose 25%.
Capabilities demonstrated
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A personal point of view
What I’m seeing, testing and learning in PPC right now.
I’m John Iliopoulos, a PPC and growth marketer with over 10 years in the industry. PPC Supreme is where I share my take on what’s changing, experiments I’m running, things that genuinely work and the lessons behind the results.
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